We all know how important it is to have a few reliable options in the wardrobe for those hectic mornings

a BARONS shirt for the days when you want something other than the classic

whether you're a CEO in a startup or hunting in the Scottish Highlands with the other barons

Our bestseller and our very own version of the classic shirt

Probably the most iconic shirt ever

the ceo light blue gen3 Organic We all know how importantOur personal favorite and the shirt that started it all. The CEO has a particularly elegant look with the visible twill structure, making it an obvious choice for all formal occasions. Our heavy signature fabric (160 g m2), which we use for The CEO, took us several years to develop. With a background as consultants spending many hours each day in a shirt, we knew exactly what we expected from a business shirt. The result was The CEO. [Shortcode]