Back-Up Memory: Maintains stored data if battery power is lost

Get the most out of your soft plastics with Mend It

14/75 Mono Line Cap

Our American-made blanks are rolled with Spiral X technology to provide ultra-fast recovery for increased casting distance

a West Coast inspired style that rides the mystique of epic ocean swells

Berkley Frittside Clickin' Crankbait May Back-Up Memory: Maintains stored dataThe Frittside Clickin' Crankbait has all the same great features of the Frittside, but with an added rattle to draw fish in from longer distances. A rattle can be key in either colder, dirtier water, or both. The Berkley Frittside series of crankbaits is designed by cranking legend, David Fritts. He designed the bait to have flat sides, which gives it a tight wobble similar to that of a balsa crankbait with the toughness that comes from a hard plastic