The evolution of an icon

and durability for your little one

when the young Turin entrepreneur Walter Martiny created a prototype of rubber-soled sports shoes for his tennis-loving wife

Whether styled casually or customized by artists and designers

these retro all white sneakers are the perfect blend of form

2750 Cotu Classic Sneakers - Full Black light The evolution of an iconForever iconic, forever new. The classic Superga 2750 sneakers are an Italian style staple and an authentic design piece. Born in 1925, when the young Turin entrepreneur Walter Martiny created a prototype of rubber soled sports shoes for his tennis loving wife, today, their appeal remains intact. An ideal blank canvas for designers and artists to create unique and novel interpretations they remain an enduring fashion favorite season after season.