salon-exclusive hair products that delight both professionals and consumers

high-quality hair products since 1948

For particularly damaged hair

thus offering versatile application possibilities

Thanks to innovative technologies and high-quality ingredients

L'Oréal Professionnel DIA COLOR 8.1 HELLBLOND ASCH, 60 ml 30 % salon-exclusive hair products that delightL'Oral Professionnel DIA COLOR 8. 1 LIGHT BLONDE ASH, 60 ml L'Oral Professionnel DIA COLOR 8. 1 Light Ash Blonde is an ammonia free, demi permanent hair color that delivers a natural and radiant color result. Its creamy texture is ideal for even application and gives hair up to three times more shine. Thanks to its innovative formula with up to 91% natural ingredients, it offers up to 70% gray coverage and long lasting color vibrancy. Advantages at a