making them a popular choice in salons worldwide

Easy and quick application

Perfect for daily use

For the best possible results

Goldwell Pure Pigments are highly concentrated dyes that add incredible depth and shine to any hair color

Goldwell Elumen Play @GREEN 120 ml 50 % making them a popular choiceGoldwell Elumen Play @GREEN 120 ml Goldwell Elumen Play @GREEN is a semi permanent hair color that impresses with its vibrant and intense color results. Perfect for those seeking creative and varied hair colors, it offers a wide range of 17 shades that can be mixed as desired. Advantages at a glance: Semi permanent color Ready to use without developer HDmax technology for intensive color results Shine and Care technology for shiny and cared for hair