High-precision color results thanks to ME+ technology

Repairs hair in just 90 seconds

With products like the Colorance line

Up to 70% gray coverage for natural looking hair

very light blonde with natural ash and golden highlights

Wella Koleston Perfect Rich Naturals Haarfarbe Mittelblond Gold Asch 7/31 60 ml 45 % High-precision color results thanks toWella Koleston Perfect Rich Naturals Hair Color Medium Blonde Gold Ash 7 31 60 ml The Wella Koleston Perfect Rich Naturals hair color in Medium Blonde Golden Ash 7 31 offers excellent, long lasting color intensity and brilliant results. This high quality hair color is ideal for anyone seeking a natural, golden ash tone. Product features: Intense, vibrant color with up to 100% gray coverage Long lasting color results thanks to high quality ingredients